Automotive sector invests in service

2^nd quarter 2011 is marked by exponential growth in demand for mystery shopping from automotive companies. The clients include both big national dealers in post-soviet countries as well as global auto-producers, mostly headquartered in Europe and Japan. 

Among automotive brands that have produced demand for service measurement programs since the beginning of 2011 we can name Mazda, Suzuki, Toyota, Hyundai, Mitsubishi, Honda, Skoda, Volkswagen, Nissan, Renault, Ford, Opel, Fiat, SsangYong, UAZ, Hundai, ISUZU, KIA, that is, the leading car brands of the world.

This dynamics is easily explained by the explosion-like growth in new-cars sales in the region in 2011, and the corresponding increase in competition. In Russia only the car sales grew by 77% in 1^st quarter 2011 compared to the same period in 2010. 

4Service has been successfully serving the automotive sector in Eastern Europe for several years now, helping improve service quality and grow sales. As competition among automotives gets hotter, so do their efforts to stay competitive and provide excellent service to anyone visiting a dealership shop or car service station. At this point, mystery shopping becomes a fundamental part of companies’ service improvement initiatives.