FMCG goods are sold through hundreds of thousands of retail locations to millions of consumers. Thus, it is particularly difficult to gain substantial consumer visibility and audience in FMCG compared to other industries, as a result of the abundance of supply and brands (or even over-supply) and minimal product differentiation between products. The prize of customer loyalty is only won by the best companies in this industry.
The most popular 4Service™ products for FMCG are:
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25.03.2012Mystery Shopping Providers in Asia, Europe, North- and South America have participated in the Smiling Report 2012
10.11.2011Would You like to know how You measure up with Your competition? Average service quality indexes for a number of industries AND on a number of criteria are now available to 4Service clients - in a detailed manner, on a regular basis and free of charge
12.09.2011Another innovation from Shopmetrics Inc. MobiAudit™ is the offline data collection client for Apple devices for the Shopmetrics mystery shopping platform