
In retail, it is the operational quality of staff and management that can have the most dramatic impact on sales and customer loyalty. In some retail markets, service quality is the only way that companies can differentiate themselves from their competitors. For instance, when selling home appliances, mobile phones and audio/video equipment with very similar product ranges in stock, it is only customer service quality that gives market players an edge over their competition.
A classic ongoing Mystery Shopping program is invaluable for measuring and ensuring service quality in retail networks. It is not unreasonable to state that it is impossible to control large retail chains without Mystery Shopping.
Retail chains have historically been the largest segment of 4Service clients. In our 9 years of operation, our mystery shoppers have completed over 140,000 visits to retail shops, which account for nearly half of all evaluations completed by 4Service shoppers. Major retail networks have been among our clients for several years.
The most popular 4Service products for Retail are:
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25.03.2012Mystery Shopping Providers in Asia, Europe, North- and South America have participated in the Smiling Report 2012
10.11.2011Would You like to know how You measure up with Your competition? Average service quality indexes for a number of industries AND on a number of criteria are now available to 4Service clients - in a detailed manner, on a regular basis and free of charge
12.09.2011Another innovation from Shopmetrics Inc. MobiAudit™ is the offline data collection client for Apple devices for the Shopmetrics mystery shopping platform