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10.06.2009 – A large-scale banking Mystery Shopping program is to be launched throughout Russia.
The biggest Russian private bank, Alfa Bank, starts its service quality measurement initiative backed by its partner - 4Service »»
03.05.2009 – The largest home electronics retailer in Russia launches a long term Mystery Shopping program with 4Service.
Eldorado – the unquestioned leader of electronic retail in Eastern Europe, has chosen 4Service as its Mystery Shopping provider for the hundreds of Eldorado supermarkets all over Russia »»
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Mystery shopping

Mystery Shopping is the evaluation of the quality of service with the help of trained people who visit service companies in the role of usual customers. The results are used for control, motivation and training of the service personnel of the company being tested.  Mystery Shopping helps to improve the quality of service.

In this section, we provide information on the role of Mystery Shopping in the service improvement system, and give definitions of Mystery Shopping.



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