10.06.2009 – A large-scale banking Mystery Shopping program is to be launched throughout Russia.

The project extends its coverage over many Russian regions, from Vladivostok on the Far East to Kaliningrad on the West, and covers hundreds of Alfa Bank branches.

Some news concerning the project is introduction of two brand-new 4Service technologies. The first is an online training and certification program for branches’ personnel, paired with continues Mystery Shopping, and the second expands the impact of Mystery Shopping further by automatically linking the shopper evaluation results to training actions and motivational measures for branch staff. 

Another new key account and introduction of the two new technologies into the “traditional” Mystery Shopping program confirms 4Service position as the leader of Eastern Europe Mystery Shopping market.